Entry-Level Positions For Aspiring Marketing Coordinators At Hedley And Bennett
Alice, Director of Marketing at Hedley & Bennett, suggests entry-level marketing roles often involve "coordinator" positions, acting as a "Jack of all trades" to learn the industry. These roles, such as influencer coordinator, provide valuable experience in areas like project management, social media, and brand partnerships—skills highly sought after in today's marketing landscape.
Partnerships, Influencer Marketing, Social Media, Project Management, Content Creation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alice Khabituyeva
Director of Marketing
Hedley & Bennett
Trinity College (Hartford, CT) and 2017
UCLA Anderson
Economics
Consumer Packaged Goods (CPG)
Communication and Marketing
Took Out Loans, Immigrant
Video Highlights
1. Entry-level coordinator positions offer a broad understanding of the industry and involve various tasks such as project management and building partnerships.
2. Roles focused on influencer relations and partnerships are valuable for learning about the industry and developing relevant skills.
3. Content creation, particularly video editing and production, is a highly sought-after skill in marketing and a great entry point for those with relevant experience or passion.
Transcript
What entry-level positions are there in this field that an undergraduate college student might want to consider?
We typically hire inside the backgrounds. There are many coordinator roles. If I think back to my first role in PR, it was actually similar to this in the retail industry.
It's a Jack of all trades coordinator position for folks who want to understand the industry and make partnership connections. For example, we have an influencer coordinator starting with us on Monday. As an influencer coordinator, she will help us connect and identify the people in our community we want to engage with and who represent our brand.
This involves a lot of project management and learning about the industry. One of her first onboarding tasks is to learn about the food media world and who is relevant to us and represents our brand. There is a ton of opportunity at the intersection of social media, partnerships, and influencers.
Influencers are now their own brands, and brands want to influence. There are all these connections that are prime real estate to learn from. It's the perfect way to learn about an industry you're interested in, whether it's partnerships or influencers.
I see a lot in marketing, especially in Los Angeles, that is very partnership-focused, influencer-focused, or content creation-focused. If you want to be an influencer or grow your own brand, working for a retail company provides the skillset to edit and create your own videos. This skill set didn't really exist two years ago but is a great starting point if you're already making videos for yourself.
How do you position that for a brand in-house? How do you help a brand navigate that? I think that's a great place to start in social media. It's a fun role and a great way to learn.