A Day In The Life Of A Senior Manager Financial Planning And Analysis At The Bouqs Company
A day in the life of a Senior FP&A Manager at The Bouqs Company involves consistent meetings with business partners and executives to discuss strategy and financials, starting with a daily review of sales versus budget to "help inform our business partners" on optimizing marketing spend. When there's time, improving reporting, performing ROI analyses for new initiatives, and preparing quarterly board slides also become priorities.
Financial Modeling, Budgeting, Sales Analysis, Strategic Planning, Executive Communication
Advizer Information
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Job Title
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Undergrad
Grad Programs
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Alice Choi
Senior Manager, FP&A
The Bouqs Company
Occidental College
UCLA Anderson MBA
Economics
Consumer Packaged Goods (CPG)
Finance
Honors Student, Immigrant
Video Highlights
1. Daily monitoring of sales performance against budget and investigating variances to inform business decisions like marketing spend optimization.
2. Regular meetings with business partners (monthly to several times a week) to discuss financial performance and strategy.
3. Updating forecast models with new information on spending, savings, and sales performance, and presenting financial summaries to executives and the board of directors.
Transcript
What does a day in the life of a Senior Manager of FPA look like?
My current role looks different at each company I've worked for. However, a consistent part of my day is meeting with my business partners regularly.
These meetings are at least monthly, but often become weekly, or even every other day, depending on how closely I collaborate with a specific business partner. I also start my day by reviewing our daily sales figures and comparing them to our budget.
Sometimes, this leads to a deeper dive into what's driving any variances, whether positive or negative. This analysis helps inform our business partners on how to optimize marketing spend or implement promotions to drive sales.
In my role, I also meet with executives, including our CEO, co-founders, and CFO. We discuss high-level strategy and review financial numbers. I also update our forecast model with any changes in spend, savings, or sales upside.
If I have any free time, I tackle extra projects that have been put on hold. This can include improving our reporting, especially manual processes, to make them more automated, visible, and legible for our business partners.
Additionally, I perform ad hoc tasks like ROI analysis for new initiatives. For instance, if we're considering expanding our same-day shipping radius, I'd analyze it to ensure it remains profitable. I also prepare quarterly board slides, summarizing our performance for the board of directors.