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Main Responsibilities Of A Managing Partner At LoveMore Group

Alex, Managing Partner at LoveMore Group, describes their role as establishing an impact investing framework for a family office, "overlaying impact as a lens over all investments," requiring "understanding what values and goals the family shared" and aligning them with financial returns. This involved developing a pipeline of impact investments, acting as a filter for "impact unicorns," and fostering a collaborative relationship with portfolio companies, ensuring mutual alignment of goals.

Impact Investing, Private Equity, ESG, Sustainable Development Goals, Financial Analysis

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Alex Cramer

Managing Partner

LoveMore Group

UC Berkeley, 2015

UCLA Anderson School of Management (MBA)

Mathematics, Data Science, Statistics

Finance (Banking, Fintech, Investing)

Strategic Management and Executive

Video Highlights

1. Alex's role involved establishing an impact investing practice within a family office, requiring them to align the family's values and financial goals with their investments. This included conducting an impact report to understand the family's priorities and create a framework for impact investing.

2. A key part of Alex's responsibilities was building a pipeline of impact investments, which involved developing a filter to identify entrepreneurs and companies that align with the family office's impact goals. This required understanding various impact measurement frameworks (ESG, SDGs) and incorporating considerations such as diversity and inclusion.

3. Alex highlighted the importance of a two-way conversation between investors and entrepreneurs, emphasizing the need for alignment on goals and values to ensure successful impact investing. The investor should add value and be a true partner in the company's growth and success, not just a passive recipient of returns.

Transcript

What are your main responsibilities as head of impact investing?

It's going to depend on the type of fund or family office you work for. You could be the head of an ESG practice at a large investment bank. In my role, I worked for a family office.

This means a family backs the private equity fund. They wanted to explore creating a siled fund or making impact investments. Impact investments are those that produce a financial return, along with social and environmental returns.

This involved creating a separate division within their private equity company. It would be alongside their real estate, seed-stage VC, growth-stage, and distressed assets divisions. The ultimate objective was to overlay impact as a lens across all their investments.

On a day-to-day basis, my role involved understanding the family's values and goals for their investments. Since this function didn't exist before I joined, other than the family's philanthropic work, it was important to align their financial return goals with their impact objectives.

I created an impact report where I interviewed each family member. I used my experience to gain qualitative learning through dialogue and visited all the different philanthropies they had supported. The family was Mexican, so much of their work was in the Sea of Cortez region. This was personally fulfilling as it allowed me to combine my love for Spanish and Mexico.

I grew up visiting Baja and spent six months in Chile. I was able to bring a global perspective to their investment portfolio, which is why they hired an American for this role. I started by creating a report that addressed their different financial goals, required returns, and asset class interests.

We explored real estate, specific sectors in agriculture, or if they were agnostic to sector but prioritized a certain return percentage. The goal was to align these with their impact goals. There are many frameworks for viewing impact, from simple ESG to the UN's sustainable development goals. I presented various options and my own perspectives.

This is a rapidly developing field, and a key challenge is comparing impact investments. A part of my role was to facilitate conversations about what impact looks like for them. We discussed why their free market endeavors might not already be producing the desired social and environmental outcomes.

We also considered if impact factors could lead to outperformance. This could be through attracting better talent in mission-driven organizations or by positioning companies ahead of policy shifts requiring carbon accounting.

Ultimately, it involves answering many questions. We needed to define who we wanted to be in this evolving world and how to apply this across the entire portfolio. If you're looking to work in this field, you likely won't be immediately plugged into a head of impact position unless you have significant prior experience.

You might start as an associate, possibly not directly in the impact lens, but with opportunities to work on measurement and gradually transition to a full-time impact role. My day-to-day involved meeting entrepreneurs, which was the second step in my process: creating a pipeline.

A portfolio's quality depends on its pipeline. The top of the funnel involves identifying impact unicorns that affect a billion people and are valued at over a billion dollars. A weak start will lead to a weak outcome.

The next step is creating a filter to select entrepreneurs who are genuine, persistent, and smart. We also considered fairness in our process, being mindful of the inherent advantages and disadvantages certain entrepreneurs face.

We contemplated whether our portfolio should mirror the kind of entrepreneurs we want to see flourish. For instance, our Chief Investment Officer was interested in backing Latino-founded companies, or we could apply a gender lens. Focusing on a specific area can help identify the best within that pool.

Once companies are selected and funded, value is added. The investor then reaps the return. This is the opposite of how an entrepreneur should approach raising capital. They need to consider investor alignment, especially if the investor will have a board seat or influence future capital flows.

It's crucial that investors speak the same language and share the same goals. The best entrepreneurs, despite the perceived imbalance of power, ask these questions, signaling to investors that they are invested in their success.

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