What A Brand Marketing Manager At AutoCamp Wishes They Had Known Before Entering The Marketing Industry
Alannah, a Brand Marketing Manager, reveals a crucial lesson learned: the role involves significant "execution," including "building emails" and managing various platforms, beyond the initial conception and strategy work. This reality, along with the frequent shifting of priorities due to urgent departmental needs, is something they wish they had known earlier in their career.
Project Management, Communication, Problem-Solving, Digital Marketing, Adaptability
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. The role involves a significant amount of hands-on execution, including building emails, website elements, and managing various platforms, in addition to creative concepting.
2. There are often unexpected priorities and urgent requests from different departments that require flexibility and adaptation, sometimes pushing aside planned tasks.
3. While strategic thinking is important, the day-to-day work often involves tactical execution and managing multiple projects with tight deadlines.
Transcript
What have you learned about this role that you wish someone would have told you before you entered this industry?
This is a great question, and I've put a lot of thought into it. I really tried to put myself back in the shoes of someone who had just graduated.
At first, I thought this role was just about doodling and drawing out creative ideas. I thought it was really fun, and I was excited about marketing and thinking through all the fun stuff. Of course, it is fun and very creative.
However, something I didn't realize is that you're definitely the executor as well. You're learning software, building emails, and creating elements on the website. You're checking with everyone to ensure things move along, are consistent, and launch at the appropriate time.
I love that now, but originally I thought it was a lot of just concepting. It's definitely a lot of execution, and you're really doing the work. It's not always strategic, which is something I love. Some people might enjoy the execution more, but I personally love the strategy.
Of course, I love the execution too. I just wish someone had snapped me out of that daydream and told me that it involves managing different platforms. That's one thing I wish I knew.
I also wasn't super aware that while you have timelines and projects you own, a lot of needs come up from different departments. You just have to stop and take on whatever the new priority is. This is probably true for many roles and other people's experiences.
As you're getting started, yes, of course, you have a voice, but sometimes things come up that are a bigger priority. Sometimes all the work you've done goes to waste, but that's just part of the job.