What Type Of Person Thrives In The Travel Industry, According To A Brand Marketing Manager At AutoCamp
Success in brand marketing requires "being self-aware" and possessing a strong understanding of current trends, acting as a "trendsetter," while also demonstrating resilience and boldness when pitching creative ideas and navigating shifting priorities. This necessitates a willingness to learn from setbacks and persevere through challenges.
Communication, Trend Analysis, Resilience, Self-Awareness, Boldness
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Self-awareness and trend awareness are crucial, requiring you to stay updated on social, email, and industry trends; you are almost a trendsetter.
2. Resilience and boldness are essential for pitching creative ideas and handling setbacks, learning from each experience.
3. Strong communication and organizational skills are fundamental for success in this field.
Transcript
How would you describe people who typically thrive in this industry?
Aside from being good communicators and really organized, which are essential, I think character traits inherent in the folks I work with include awareness. Being self-aware is imperative.
You need to know when you don't know something and also be aware of trends, whether they're social, email, or within your specific industry. For me, travel trends and all those things make you a strong marketer.
Sometimes it's exhausting, and I don't even want to be on social media personally because it's so much of my day to day. But this job requires you to be aware of what's going on in the world around you and aware of those trends; you're almost a trendsetter. So, that's one big component of success in this industry.
The second thing I would say is to be very resilient and bold. You have to take a leap of faith sometimes when pitching creative decisions. You have to own your ideas and understand why.
Being resilient is important when deadlines change, or a project gets pushed aside, or a pitch isn't as strong as you'd hoped. Knowing that trying those things is a learning process helps. Picking back up where you left off and not letting things get to you is what I mean by being resilient. I think those are really important.