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Significant Career Lesson from a Brand Marketing Manager at AutoCamp

Alannah, a Brand Marketing Manager, emphasizes that "mistakes are okay," a crucial lesson learned in a detail-oriented career where the professional initially struggled with perfectionism; this acceptance of vulnerability and transparency, demonstrated by readily admitting "I'm not sure," fostered stronger leadership and continuous growth.

Brand Marketing, Marketing Management, Professional Development, Vulnerability, Perfectionism

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Alannah Paren

Brand Marketing Manager

AutoCamp

University of California Berkeley, 2020

UCLA MBA (in progress)

Film, Media Arts, Visual Arts

Hospitality, Restaurants & Events

Communication and Marketing

Honors Student, Greek Life Member, First Generation College Student

Video Highlights

1. Embrace continuous learning and growth, even pivoting within your role.

2. Mistakes are inevitable and okay; it’s crucial to own up to what you don’t know.

3. Vulnerability and transparency are strengths; admitting you don’t know something shows strength and allows for learning and growth.

Transcript

What is one lesson that you have learned that has proven significant in your career?

This is a great question. Firstly, I find that I'm learning and growing every day. It's also not too late to learn new things or to pivot within your role. So, that's definitely something that I keep in mind: growing is natural.

This leads into the number one lesson I carry with me daily: mistakes are okay. I'm a bit of a perfectionist, which might not be a surprise given that marketing is so organized and detail-oriented. But learning that mistakes are okay has been a relief in my career.

Owning up when you don't know something is imperative. It shows you are a stronger leader than if you knew everything. Learning to be vulnerable and transparent is key. When someone asks you something you don't know, it's okay to say, "I'm not sure, let me look into that."

In my career, I've learned that we're all human and growing in our roles. Even senior directors are learning things daily. That's something I carry with me and remind myself of every day.

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