Most Important Skills For A Brand Marketing Manager At AutoCamp
Alannah, a Brand Marketing Manager, highlights adaptability as a crucial skill, likening the role to a "Swiss Army knife" requiring juggling multiple projects and deadlines. Further, strategic problem-solving and empathy—essential for understanding diverse audiences and responding effectively to societal events—are also key to success in this marketing position.
Adaptability, Organization, Empathy, Communication, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Adaptability is crucial in handling shifting priorities and deadlines.
2. Detail-orientation and organization are essential for managing multiple projects and maintaining consistency across various platforms.
3. Empathy and strong communication skills are vital for understanding the target audience and crafting effective marketing strategies.
Transcript
What skills are most important in a job like yours?
One of the biggest skills is being adaptable. I like to think of a brand marketing manager as a Swiss Army knife. You have deadlines to meet and shifting priorities, so adaptability is number one.
Definitely be detail-oriented and organized. You're managing different calendars and projects that are either moving along or you're maintaining past projects like posts or website content. You just have to stay organized with both the short-term and long-term.
I also think being empathetic is a big one, which correlates with being a good communicator. Obviously, in a marketing role, you're talking to the target audience, so communication is crucial.
Being empathetic really supports that because you have to understand who you're talking to and what they care about. Sometimes you're talking to different audiences, so you need to be able to put yourself in the shoes of vertical X and then vertical Y. You have to consider how those people are the same and how they're different. So, empathy is huge.
The last thing that is really important in this role is being a strategic problem solver. Sometimes you have to fight fires. Maybe a good example is when things happen socially, and you think about the impact on the brand responding to something in society. You have to think critically and be quick on your feet. So, being a problem solver is also something that is really important in this job.