Main Responsibilities of a Brand Marketing Manager at AutoCamp
Alannah's core responsibility as Brand Marketing Manager at AutoCamp centers on maintaining "brand voice and consistency across channels," a role encompassing strategy development for brand awareness, customer lifecycle management, social media and email marketing execution, and data analysis to inform revenue and sales teams; influencer management adds another layer to their multifaceted position.
Brand Management, Marketing Strategy, Digital Marketing, Data Analysis, Influencer Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Brand voice and consistency across channels is paramount. Maintaining a unified brand message across all communication platforms is a core responsibility.
2. Developing strategies to increase brand awareness and customer growth through various channels (social media, email, etc.) is crucial.
3. Analyzing marketing metrics and reporting on the impact of marketing initiatives on revenue and sales is vital for demonstrating ROI and informing future strategies. This involves a blend of creative work and data analysis skills.
Transcript
What are your main responsibilities within your current role?
For a brand marketing manager, the number one responsibility is brand voice and consistency across channels. I see myself as a funnel for other departments, ensuring clear communication with the target audience. My main goal is to maintain a consistent brand voice and stay true to the company's identity.
From there, this responsibility trickles down into several areas. For me, this looks like strategizing initiatives for brand awareness, such as growing our customer base through social media, email, or word-of-mouth. It also involves considering the customer journey and lifecycle, from initial awareness of our brand to their ongoing experience.
The aim is not only to encourage conversion but also to foster loyalty and repeat business. As a hotel company, retention and loyalty are significant aspects of my role. This includes managing email and social media efforts, from creating posts and strategizing content to execution. All of this ties back to maintaining our brand voice and ensuring our messaging aligns with our brand identity.
The more complex part involves focusing on marketing metrics and measuring success. This can be challenging with creative projects, but it involves balancing the creative side with analyzing data and reporting on its implications for the revenue and sales teams. There's definitely an analytical component to the role.
Currently, I've also been managing influencers, which is a popular trend in marketing. Handling affiliates and influencers rounds out my recent responsibilities.