Favorite Parts of Being a Brand Marketing Manager at AutoCamp
Alannah enjoys the dynamic nature of her Brand Marketing Manager role at AutoCamp, stating that "the day-to-day is constantly changing," a perfect fit for her personality and desire for variety. This position allows a fulfilling blend of "creativity and being analytical," satisfying her diverse interests and showcasing the intersection of analytical and creative skills.
Creativity, Analytical Skills, Project Variety, Problem-Solving, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. The day-to-day tasks are constantly changing, preventing monotony and keeping the work engaging.
2. The role offers a balance between creative and analytical work, appealing to individuals with diverse interests.
3. The position allows for the application of creativity and its subsequent validation through data analysis.
Transcript
What do you enjoy most about being in your current role?
One of my favorite parts of this role is that the day-to-day is constantly changing. I'm not someone who enjoys monotony. Having a lot of changing projects and creativity is really fun and keeps me engaged in work. I love that aspect.
The other thing I absolutely love is that it's a mix between creativity and being analytical. When I was in school, I was considering science or journalism. Marketing is that perfect intersection between the two.
I feel like I get a good balance of exercising both sides of my brain. I get to weigh the numbers with the creativity, and then also feel like I can prove that the creativity is working with the numbers. Those are probably my two favorite things about being in brand marketing.