Favorite Parts Of Working In The Travel Industry As A Brand Marketing Manager
Alannah enjoys the travel industry's unique blend of "thinking about different markets from a hotel perspective" and the broad impact of brand marketing, acting as "the company's voice" and influencing various departments. The consistent challenge of maintaining brand authenticity while resonating with diverse consumer groups is also a rewarding aspect of their role.
Brand Management, Marketing Communications, Travel and Tourism, Consistent Messaging, Cross-Departmental Collaboration
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Travel opportunities: Alannah highlights the perk of traveling for work and considering diverse markets from a hotel perspective.
2. Cross-functional collaboration: She emphasizes marketing's role as a central function, collaborating with various departments (revenue, CEO, etc.) to shape the company's message and actions.
3. Maintaining brand consistency: Alannah values the challenge of keeping the brand voice and values consistent across diverse markets and consumer groups, adapting the message while staying authentic.
Transcript
What do you enjoy most about being in your industry?
There are two parts to this that I'll address. Being a brand marketer in the travel industry is really unique.
In terms of the actual industry, travel is amazing. I get to travel for my job and think about different markets, which I find exciting from a hotel perspective. That's really awesome and I love it.
Thinking about marketing more generally, I love that it's a field that supports other roles. As I touched on earlier, you are the funnel, you are the company's voice, and you are what the market engages with.
So when other stakeholders need something, like revenue or even our CEO, you're often the one putting it into words and action. I think that's a really fun part of marketing, just actually being the brand. Because of that, you get to touch a lot of different departments.
Another part I like is the idea of being consistent. The day-to-day changes, but you have this constant theme of keeping the voice and brand values consistent. I enjoy that and I really enjoy the challenge of talking to different markets and consumers who may be different from each other and care about different things.
Yet, as the brand, you have to stay consistent. You think about how to continue telling this story in a way that is authentic but also resonates with all these different groups. I think that's really awesome.