Entry-Level Positions for Aspiring Brand Marketing Managers
Alannah, a Brand Marketing Manager, describes the path to a role like hers as less linear, suggesting that entry-level roles such as "social media coordinator" or "marketing coordinator," even internships, provide valuable experience. This generalist approach, as opposed to specializing early on, mirrors Alannah's own career journey.
Marketing, Internships, Entry-Level Jobs, Career Paths, Generalist Roles
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Entry-level positions in brand marketing can be quite diverse and may not lead to a direct path, as the role is often a generalist one.
2. A brand marketing manager's role is like a "Swiss Army knife", encompassing various marketing aspects.
3. Internships and coordinator roles offer valuable opportunities to explore different areas of marketing before specializing, providing a beneficial foundation for future generalist positions.
Transcript
What entry-level positions are journeymen typically hired for that an undergraduate college student might consider?
There isn't necessarily a direct role or path that leads to being a brand marketing manager. I would say that brand marketing manager is more of a generalist role, like a Swiss Army knife.
Sometimes entry-level jobs might look more specific, such as a social media coordinator, brand marketing coordinator, or just a general marketing coordinator. There are a couple of different positions that folks can look for.
I found my internship to be a great starting point personally, as it was a good way to dip my toes in. I've always been in generalist roles, so I haven't had the experience of being simply focused on social media or influencers.
I think if someone is interested in exploring different elements of marketing before getting into that generalist position, it wouldn't hurt. So, looking for coordinator roles or internships would be beneficial for someone curious about marketing.