A Day In The Life Of A Brand Marketing Manager At AutoCamp
Alannah's role as a Brand Marketing Manager at AutoCamp is highly dynamic, with "every day...really different" due to the travel industry's seasonality and the constant need for content creation, calendar organization, and channel management. A significant portion of the work involves supporting other teams' initiatives, highlighting the collaborative and pivotal nature of the marketing function.
Content Creation, Channel Management, Teamwork, Project Management, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
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Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Brand marketing is highly variable and depends on factors such as seasonality and the needs of other teams.
2. A significant portion of the job involves content creation, calendar management, and channel management across various platforms.
3. The role frequently requires collaboration with influencers, content creators, and other internal teams to support various initiatives and projects, highlighting its collaborative nature
Transcript
What does a day in the life of a brand marketing manager look like?
This is a great question because for this role, it's always changing. One day doesn't look like the next. There are definitely certain things that repeat on a weekly basis, but every day is really different.
Something particular to the role I'm in, in the travel industry, is the seasonality. That just adds an extra complexity to the changing tasks that we're up to.
For the most part, what I'm spending the most time on day-to-day is a lot of calendar organization and content creation, conceptualizing what that content is. It's also a lot of back and forth with influencers or content creators.
It involves updating the website and keeping things up-to-date and clean on all of our channels. So, I would say channel management is probably the biggest day-to-day component.
There's also ongoing support for different roles. Something special about marketing, and it's probably similar across other roles, is that we're in a pivotal point of supporting other teams. When revenue needs to get a promotion out the door, that's where marketing comes in.
So, I think a lot of my day-to-day is also supporting other teams and their initiatives, which is pretty fun. I think that covers most of it.