Career Path Of A Brand Marketing Manager At AutoCamp
Initially wanting to be a journalist, Alannah's college experience led to a discovery of marketing through various student roles, culminating in a brand marketing internship at Gobble that solidified their passion for "the perfect intersection between business analytics and creativity." This passion, combined with a desire for sustainability, eventually guided Alannah to their current Brand Marketing Manager position at AutoCamp, aligning their professional life with a personal love for travel.
Brand Marketing, Career Pivoting, Internships, Sustainability, Business Strategy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Alannah's initial interest in journalism led her to a media studies major, highlighting the value of exploring different fields before settling on a career path.
2. Her internships at Allied Global Marketing and Gobble provided practical experience in marketing, allowing her to discover her passion for brand marketing and its intersection with business and creativity.
3. Alannah's career progression reflects her commitment to aligning her work with her personal values, eventually leading her to a role at AutoCamp that combines her love for travel with her marketing expertise. This shows the importance of finding a career that aligns with one's passions and values
Transcript
Could you walk me through your career path, starting with your experience in college? Did you have any internships or jobs before your current role?
Yeah, sure. Originally, I wanted to be a journalist. In undergrad, I selected media studies, which is similar to communications or a general field. I feel I was pretty much set up to explore, and perhaps I didn't have a clear idea of what journalism or communications truly meant to me then.
After getting to campus, I started joining different groups and organizations. I found myself gravitating towards marketing chair positions or casual marketing roles. This sparked my interest in pursuing marketing professionally.
By chance, I fell into an internship with Allied Global Marketing. I got to explore marketing within the scope of entertainment and movies, which was an awesome experience. I learned a lot, including more about the PR and event side of marketing.
From there, I joined a student-led VC firm at Berkeley. I was the marketing partner there. That's when I started to realize the overlap between marketing and business, and how to be more strategic. Prior to that, I was in event coordinator and PR roles.
After graduation, I was considering marketing and fell into a brand marketing internship with Gobble, a competitor of HelloFresh in the food tech space. I fell in love with it and realized brand marketing was what I wanted to do. It was the perfect intersection of business analytics and creativity. I knew I found my place.
That led to a full-time role there. I quickly realized the food tech space wasn't for me. I care deeply about sustainability and am a conscious eater, so I wanted something that aligned more with who I am.
I then fell into this role at Autocamp, which merges my passion for travel. That's a little about how I landed in this brand marketing manager role and how I've brought together my love for travel and marketing.