Biggest Challenges Faced by a Brand Marketing Manager at AutoCamp
Alannah's biggest challenge as a Brand Marketing Manager is "selling creative ideas to stakeholders," especially those with an "upfront cost" and a less immediate return on investment, requiring Alannah to develop strategies to justify their value and demonstrate future payoff. This highlights the constant need for data-driven justification in marketing, even when pursuing innovative and potentially impactful brand awareness initiatives.
Communication, Problem-Solving, Overcoming Challenges, Achieving Goals, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alannah Paren
Brand Marketing Manager
AutoCamp
University of California Berkeley, 2020
UCLA MBA (in progress)
Film, Media Arts, Visual Arts
Hospitality, Restaurants & Events
Communication and Marketing
Honors Student, Greek Life Member, First Generation College Student
Video Highlights
1. Selling creative ideas to stakeholders and justifying marketing investments without immediate ROI.
2. Balancing the need for brand awareness with the costs of marketing campaigns.
3. Developing skills to effectively communicate and prove the value of long-term marketing strategies.
Transcript
What is your biggest challenge in your current role?
This is a great question, and I spent a lot of time thinking about it. While I touched on it in the last question, it's definitely fun but also a challenge to sell creative ideas to stakeholders.
One of the biggest things I find in my role is that you have these really awesome ideas, at least they're awesome in your head. They sound fun and creative, and you feel like you have a good pulse on the market, but there's no proof in the pudding.
There are no numbers or ROI to put behind them. Brand awareness is crucial for brand marketers, and it often involves exposing someone many times. These initial exposures can be free, but they can also come at a cost to the company.
There's no immediate return until later on. So, one of the biggest frustrations in my role is probably getting the team to support and invest in something that has an upfront cost, knowing and being confident that it will pay off down the line.
I think that's just something I've had to accept. You start to learn what you need to prove your points.