Main Responsibilities of a Managing Director at SHIFT Communications
As Managing Director at SHIFT Communications, Alan co-leads the firm with a colleague, overseeing "operational management responsibilities" including hitting financial targets, maintaining high client service quality, and ensuring team member utilization. A significant portion of the role also involves "business development," encompassing sales, networking within a larger agency portfolio, and collaborating with peers to cross-sell services and address shared market challenges.
Executive/Leadership, Business Development, Client Management, Teamwork, Networking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Alan Dunton
Managing Director
SHIFT Communications
Cal Poly San Luis Obispo
NA
Creative Writing, Journalism
Consulting & Related Professional Services, Advertising, Communications & Marketing
Business Strategy
None Applicable
Video Highlights
1. Operational management: Overseeing the agency's financial performance, ensuring team member utilization, and maintaining high-quality client service.
2. Business development: Actively selling agency services and building relationships with potential clients.
3. Cross-agency collaboration: Networking with colleagues in other agencies to support each other and cross-sell services, fostering a collaborative and supportive work environment
Transcript
What are your main responsibilities within your current role?
My current role is Managing Director. I co-lead Shift Communications with a colleague on the East Coast.
We have operational management responsibilities for the entire firm. This means we ensure we meet our targets, keep people busy, and maintain high service quality for our clients.
Business development is also part of my role. I spend a lot of time selling the agency's capabilities and networking.
Shift is part of a broader portfolio of agencies. As agency leads, we connect with peers at other brands to cross-sell services and support each other. We stay aware of each other's market challenges and help find solutions so we can all thrive together.