Favorite Parts of Being a Managing Director at SHIFT Communications
Alan, a Managing Director at SHIFT Communications, finds the most rewarding aspect of the role is "when we win," whether securing new business or successfully executing complex campaigns. This involves celebrating team successes, showcasing great work, and using those experiences as learning opportunities for continuous improvement.
Executive/Leadership, Communication, Achieving Goals, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Alan Dunton
Managing Director
SHIFT Communications
Cal Poly San Luis Obispo
NA
Creative Writing, Journalism
Consulting & Related Professional Services, Advertising, Communications & Marketing
Business Strategy
None Applicable
Video Highlights
1. Winning new business and successful campaigns are highlights.
2. Celebrating agency successes and showcasing great work are rewarding aspects.
3. Learning from successful and less successful campaigns to improve is valuable.
Transcript
What do you enjoy most about being in your current role?
For me, right now, it's definitely when we win as an agency. This includes when we win new business, or when we win with a client, like signing up to do a launch or some sort of interesting campaign.
When a campaign has many moving pieces, and we nail it, that's the best thing. Part of my job is to be a cheerleader for the agency and showcase the great work we're doing. Fortunately, there's a lot of great work happening around here.
Making people aware of the great work and learning why it went well is also important. Perhaps there are things we need to learn about how it could be better. But I think being involved in that aspect of the work is really rewarding.
So, winning is the most fun part of the job.