Biggest Challenges Faced By An Account Manager At Wish
Aaron's biggest challenge as an Account Manager at Wish involves understanding and empathizing with merchants' "reservations or unmet needs," requiring creative problem-solving and tailored solutions rather than generic approaches. This challenge, however, also allows Aaron to leverage customer feedback to suggest product improvements, demonstrating initiative and a proactive approach to career growth.
Problem-solving, Communication, Empathy, Customer Relations, Product Feedback
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Aaron Tsai
Account Manager
Wish
Pomona College, 2017
UCLA Anderson, MBA (2025)
Biology & Related Sciences
Apparel, Beauty, Retail & Fashion, Technology
Sales and Client Management
None Applicable
Video Highlights
1. Developing empathy and understanding merchants' needs and reservations is crucial for effective problem-solving.
2. The role demands creative, out-of-the-box thinking to address unique merchant situations; there's no one-size-fits-all solution.
3. Gathering and utilizing customer feedback to suggest product improvements and influence the platform's development is a key aspect of the job.
Transcript
What is your biggest challenge in your current role?
One of the biggest challenges is encountering a merchant who is more difficult or has more hesitations. It's not about them being bad, but rather them having reservations or unmet needs. The biggest challenge is discovering what those are.
It's also important to be able to empathize and relate to their situation. Then, you try to find an appropriate solution that the platform can address.
However, I think this challenge is also what makes the role stimulating. It really exercises my problem-solving skills. Each merchant has a different situation, so you can't just come up with a one-size-fits-all or generic solution.
You sometimes have to think outside the box. I also find that customer feedback serves as a data point. I can bring it up to our product team, like suggesting we implement something based on the number of feedbacks I've received related to a specific issue.
Advizer Personal Links
https://www.linkedin.com/in/tsaiaaron/
I like chai (please send recs!): https://www.instagram.com/trysomechai/
I play violin (if you need someone to play at an event, let me know!): https://www.groupmuse.com/musicians/7139-aaron-tsai